We’re humans who write for humans
A letter from our co-founder,
In the spring of 2017, Alex and I had the same problem. We needed to make $1,000 on the side with the marketing, writing, and business skills we used at our day jobs. But, doing it alone wasn’t easy.
We decided to join forces to provide more than your run of the mill content farm. We wanted to create amazing content and show our clients how they could use it again and again. This approach resonated with the businesses we worked with. They found it hard to justify the high cost of content when the rewards wouldn’t come until the distant future.
Today The Content Reactor is helping companies create a content ecosystem that works. We’ve changed the old content marketing equation (content = lead generation) to something infinitely more valuable (content = lead generation, sales tool, training manual, recruitment tool, client retention).
Our mission is to help great companies like yours tell their story inside and outside the organization. If this sounds like the journey you want to take then let’s talk today.
Wishing you the best,
We believe that success requires…
To produce content that’s actionable, interesting, and practical our team has to dig deep. This holds true whether we’re researching a blog post, working with a new client, or learning about your audience.
Knowledge alone is pointless if it has no practical application to your business or marketing. By pairing knowledge with your goals, we’re able to gain a deeper more actionable understanding.
Empathy influences more than just our work. It’s integral to how we treat our team, our clients, and ourselves. We strive to understand what our employees want from their job and the goals that are close to our client’s hearts.
Learning without action is pointless, but it’s fourth on this list for good reason. We believe that we should only act once we’ve done the work of learning, understanding, and developing empathy for our client.
Alex is the co-founder of TCR. He loves making complex topics engaging and accessible. He’s written for LG, Starbucks, and Porsche, and created Samsung’s brand voice. Interests include maple-necked guitars, indie video games, and whimsical sci-fi.
Elisha is one of the co-founder’s of TCR. He has a passion for clear communication and is an obsessive optimizer, which is why he’s in charge of operations. Elisha enjoys new taste experiences, learning new skills, and hanging with friends.
Sherry is the lead editor at TCR. She’s a highly trained linguist with a passion for languages. Her drive for continuous improvement allows her to confidently direct our writers.
Jessie is the project manager at TCR. Her love of organization and an on-time project is only overshadowed by her love of cats. She enjoys keeping up with foster cats on social media, taking photos of nature, and rocking out to hair metal.
Quiriat handles accounting and other administrative tasks at TCR. She stays focused with her trusty Pomodoro timer, and if you need something done she’s your girl. She loves playing the violin, Phở, and live classical music.
Julia is a content writer with TCR. She has a passion for fiction and storytelling methodologies, which translates into engaging content.
Rob is a content writer with TCR. From Sydney, Australia, he’s written award-winning content for newspapers, magazines and online. He enjoys snowboarding, scrabble and crocodile wrestling.
Writer, Designer, Sales
We’re growing, flexible, and obsessed with doing our best work. If you’d like to join our team, then contact us with your resume and the position you’d like to be considered for.
Turn your content into your biggest asset
If you’re dealing with marketing problems, then let’s talk. Our team is ready to help turn an underperforming marketing expense into your team’s most valuable asset.