Content Reactor Blog

Actionable brand and marketing insights for the busy marketing leader.


6 lessons for content creators from pre-internet marketing

Content marketing wasn’t always called “content marketing”. Benjamin Franklin called it an “almanac”, Michelin said it was an “auto-guide” and Procter and Gamble named theirs “soap operas”. Plain and simple: content marketing is brands telling stories. Modern-day...

9 Ways to Generate Consistent, High-Quality Content

Let’s imagine that you enjoy a particular kind of candy. It tastes amazing, and it’s made with organic ingredients so you can pretend it’s healthy. Then, after you buy a big package of this candy, you taste one and... it’s awful. After trying the rest, you find that...

Interview with Brand Identity Expert Melissa Madgwick

The other day I had the pleasure of meeting Melissa Madgwick the Founder of Brand Dominance in Perth, Australia. Her firm has made a name for itself as a brand identity and design leader in Australia and across the world. After reading one of Melissa’s posts on...

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