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What is social selling and why it should matter to you

What is social selling and why it should matter to you

What’s the purpose of social selling? Social selling gives brands stability, strengthens your personal network, and lets you create meaningful connections. What is social selling? Definition: Social selling is a way for teams to connect with prospects and provide them...

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6 lessons for content creators from pre-internet marketing

6 lessons for content creators from pre-internet marketing

Content marketing wasn’t always called “content marketing”. Benjamin Franklin called it an “almanac”, Michelin said it was an “auto-guide” and Procter and Gamble named theirs “soap operas”. Plain and simple: content marketing is brands telling stories. Modern-day...

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