Content Reactor Blog

Actionable brand and marketing insights for the busy marketing leader.

 

Why Quality Content Beats Paid Ads

In 2016 paid search ad spending reached $72.5 billion, and that number only continues to grow. This means there’s more competition for valuable keywords making it more expensive to run promotions and rank high on search engines. So if paid ads are your main marketing...

How to Write a B2B Lead Magnet That Converts

Do you like getting free samples at the grocery store? Of course! There’s always a line around the toaster oven as people wait for a hot square of pizza. But, what if one day you went to the grocery store and every item was available to sample? Would you gobble them...

My Journey Through Marketing Books: Contagious

Why you should care about Contagious: If you’re a business owner or marketer, then you spend a lot of your time trying to get noticed by potential customers. This book can help you create content that’s engaging and made to go viral. “Virality isn’t born, it’s made.”...

5 Ways to Get Ideas for Your Blog and Inbound Marketing

The hardest part about keeping your blog overflowing with helpful content is knowing what to write. This is where classic writer’s block pops up the most and makes blogging a chore. Let’s fix that. In this post, we’ll give you the easiest ways to find content ideas, so that you always know which content will help you achieve your marketing goals.

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