Content Reactor
Why most B2B case studies read like resumes (and what to do instead)
10 cards · 90 seconds
Monday morning was a scramble. Three hours, four systems, one spreadsheet. By noon, the data was already a day old.
After the change: the report builds itself overnight. The meeting starts with decisions, not corrections.
That's a 33% improvement in operational efficiency.
The number is the same either way. But most case studies give you only the number. That's a resume — and nobody hires off a resume alone.
When's the last time you bought a product because of a percentage gain?
The template isn't the trap. Template-style writing is.
Fill the purpose gap. Fill the context gap. Don't fall back into the worksheet.
Am I telling a story or reciting facts?
If your case studies read like resumes, the fix isn't a better template. It's a better interview.
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