Make your product’s story clear
Marketing a technical product takes a special kind of story — enough broad appeal to show its value while still being technical enough to engage with your core audience. Content Reactor helps SaaS and technology brands to craft the stories that power their marketing, sales, and thought leadership.
What broken content can really cost you…
It doesn’t deliver value to your audience.
It takes up way too much of your team’s time.
It doesn’t help advance your sales and marketing campaigns.
It doesn’t make you proud of your thought leadership.
How to fix your content marketing
Crafting engaging content for SaaS, technology, and B2B requires that you blend technical expertise with natural language. Your customers need the benefits of working with you to come across loud and clear while giving them confidence in your organization’s technical competence.
The challenge is that engaging and insightful content takes time to create — time that you don’t have. Content Reactor works with your team to turn your wisdom into engaging content that speaks to your audience and works across your business. Additionally, our process allows you to develop content in a fraction of the time it would take you to do it in-house.
What’s in it for you?
Our services fit into your value chain to reduce your in-house marketing costs and maximize the value you receive.
Our plans allow you to achieve this in three ways:
1. Content that’s produced in 1/8th of the time. Your team provides source material and subject matter expertise, and we do the rest — rescuing billable hours that would otherwise go to waste.
2. Content that’s created can be reused across your channels. This increases the value of each piece of content, helping you justify short-term investments while you wait for long-term gains.
3. Content that educates and engages. Truly helpful content allows you to become more than a vendor to your clients; it positions you as a trusted advisor.
A few of our long-time clients…
Is your content your biggest asset?
You engage with content every day and value the opinion of your favorite companies, blogs, and influencers. That’s because they provide you with fresh perspectives and content customized to their readers. Despite what customers want, many businesses are satisfied with using generic content that can be found anywhere. This won’t cut it anymore. If you want to create authentic content that truly engages, let’s talk.