Your blog title is your content strategy
Most companies decide what to write by asking what to rank for. That's the wrong order — and in 2026, it's a costly one.
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A place to think out loud about content, writing, and what it takes to communicate clearly in tech.
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Most companies decide what to write by asking what to rank for. That's the wrong order — and in 2026, it's a costly one.
Read the piece →Open any B2B blog and count the qualifiers. Every claim arrives pre-softened. Here's why hedging buys nothing.
Read the piece →Currently writing
Drafts in motion. Nothing polished yet.
A piece about the collapse of SEO-era formats and what comes next.
Notes from recent client work.
A short essay on first lines.