Your blog title is your content strategy
Most companies decide what to write by asking what to rank for. That's the wrong order — and in 2026, it's a costly one.
Read the piece →Blog
A place to think out loud about content, writing, and what it takes to communicate clearly in tech.
Recently
Currently writing
Drafts in motion. Nothing polished yet.
-
—
On the death of the "ultimate guide" and what replaces it
A piece about the collapse of SEO-era formats and what comes next.
-
—
Why most B2B case studies read like resumes (and what to do instead)
Notes from recent client work.
-
—
The one sentence that decides whether anyone keeps reading
A short essay on first lines.