How to write a B2B lead magnet that converts
Creating a high-quality B2B lead magnet can attract visitors and increase conversions. Find out how to create yours today.
My journey through marketing books: “Contagious”
If you’re a business owner or marketer, then you spend a lot of your time trying to get noticed. "Contagious" can help you create engaging content.
5 ways to get ideas for your blog and inbound marketing
The hardest part about keeping your blog overflowing with helpful content is knowing what to write. Here are five ways to get more content ideas.
Why you need to change your B2B content marketing in 2020
For content marketers to pull away from the competition and have a meaningful impact on sales, things need to change. Here are four ways to do it in 2020.
Painful blog posts bring in leads (I am not a Sith)
People are most willing to buy a product or service when it solves a problem they’re facing. Content marketers need to write to solve customer pains.
Should I hire a copywriter or write it myself?
Copywriting affects your company’s image, communication, and people's ability to understand what you do. Learn how to decide when you need to hire someone.
8.5 ways to improve your company's brand voice today
A brand voice can help you consistently communicate to your audience in the right way. Learn how you can improve your company's brand voice.
How to easily boost your app’s ranking and sales
Not optimizing your app for discovery can bury it at the bottom of searches while poorly built apps dominate. How can app developers get noticed?
Local Business Spotlight: Interview with Nate Allen, managing partner of Gries Lenhardt Allen, P.L.L.P.
In this interview, we sit down with Nate Allen to discuss the challenges of targeting the right customers and expanding your client base.
Content strategy is the key to marketing success
Small business owners have the opportunity to work with their customers on a more personal level than the corporate giants. The key is content strategy.
Following a process for content marketing success
When you first start exploring content marketing, it might feel as daunting as a supercomputer. Following a process can simplify your content marketing.
How much should I charge to create a brand voice?
A brand voice simplifies and improves the content creation process. The big question, though, is: how much should you charge to create a brand voice?
What Brian Johnson of AC/DC can teach you about going over the top
Business is a competitive battlefield. We can learn valuable lessons from Brian Johnson of AC/DC for staying competitive and standing out in the crowd.
Local Business Spotlight: Interview with Justin Grimes, founder of C3 LLC
We interviewed Justin Grimes of C3 LLC for our series “Local Business Spotlight.” What does he do, and what can startups learn from his journey?
How consistent terminology builds a better brand voice
Do you call potential customers leads, prospects, or something else? Find out how consistency can help you build a better brand voice.
How listening can improve your blogging confidence
It's easy to feel that our writing isn't good enough. Learn two simple ways to improve the quality of your writing and boost your creative confidence.
Don't practice hit and run sales; follow-up instead
Finding new clients is hard work. Learn how you can avoid hit and run sales by improving communication to keep clients and prospects happy.
What is a brand voice?
A brand voice is a consistent style that your brand uses to communicate. This voice gives personality to every piece of content your brand creates.
A business built on free cookies
In April of 2017, The Content Reactor opened its figurative doors. Since then, we've established ourselves as content marketing experts in the Twin Cities.